Google has unveiled a range of changes to its European operations, as it gears up for the introduction of the Digital Markets Act (DMA) in the region, set to take effect in March.
This includes modifying search results to prioritize comparison websites, enhancing consent protocols for data sharing, introducing choice screens for browser selection on Android devices, and providing a Data Portability API.
The most significant of the changes could be providing prominence to comparison sites.
Typically, when users search for items such as hotels or products to purchase, Google displays relevant information within the search results, including images and prices. This would either appear as part of a single business listing — like a hotel or restaurant — or as a featured collection of relevant results.